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Marketing BPO



What is marketing BPO?


If you are like most companies, many of your employees likely have a list of targeted leads that they have always meant to call on, but never quite get around to it. Or, maybe they’ve never had the time to even get as far as developing the targeted lists.


Not making time for these types of marketing activities can have a negative effect on your business in the long run. Fortunately, marketing business process outsourcing (BPO) is an ideal solution to this issue and can help your business acquire new customers through the use of talented and well-educated marketing BPO professionals.


CSP Global Services is a marketing outsourcing company that can help mid-size businesses as well as larger businesses develop a marketing BPO strategy that can achieve your marketing objectives. We provide:

  • Outbound telemarketing

  • Appointment setting

  • Customer surveys and research


Why outsource lead generation?


Ongoing lead generation efforts are vital to the survival of nearly all businesses and ignoring this task can cause your sales pipeline to quickly dry up. Outbound telemarketing is a proven way to keep a steady stream of leads for your business. According to the Direct Marketing Association’s 2010 Response Rate Trend Report, outbound telemarketing had the highest response rate (over 6%) of any of the marketing tactics measured by the report.


Combining the effectiveness of an outbound telemarketing campaign with the cost savings that CSP Global Services can provide to our clients makes marketing BPO a worthy tactic to add to your marketing arsenal.



Why choose CSP Global Services for marketing BPO?


What sets CSP Global Services apart is our specialty in working with not only large corporations, but mid-size businesses that, in the past, did not have access to the increased efficiencies and reduced costs of a global outsourcing operation. We’ll work closely with you to develop a custom outsourcing strategic plan that minimizes your cash outlay while maximizing the talents of your current team members.


We are here to help you determine if marketing outsourcing is a good choice for your business. No matter what type of marketing BPO you think your company may need, we’ll start with a thorough due diligence process that will give you a clear idea of precisely which benefits your company can start to achieve from a marketing BPO project.


You can feel assured that your needs will be met because of our knowledgeable staff’s unequaled commitment to customer service. We believe in providing total customer satisfaction on each and every one of our engagements.



Why choose the Philippines for your marketing BPO project?


All of our business process outsourcing is done through the Philippines, one of the fastest growing BPO locations in the entire world. We choose to work only in the Philippines because the country is known for strong English skills. English is one of two official languages of the country and one of the major subjects at all educational levels. This leads to workers who are very familiar with the language as well as aware of western business culture.


Also, since the Philippines is still emerging in the BPO market compared to more established countries such as India, we’re able to keep your costs low.


Sample Philippines’ salaries courtesy of Sourcing Line (as of March 2010):

  • Junior BPO resource: 8.7 % of US

  • Skilled BPO resource: 14.0 % of US

  • Operations manager: 26.0 % of US

  • Customer service representative: 17.0 % of US

  • Customer service manager: 23.0 % of US


No-Risk Marketing BPO Consultation:


For a no-risk marketing BPO consultation from CSP Global Services, contact us at 216-503-3800 or use our contact form.





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P.O. Box 421077

Houston, TX 77242


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